I am fond of learning. It makes me smile when I have stored something safely in a retrievable place in my memory....either brain or body. So, this week I was surprised to learn of "the 100th monkey effect." (If you already know about this then please skip the paragraphs until **)

"It's central idea is that when enough individuals in a population adopt a new idea or behaviour, there occurs an ideological breakthrough that allows this new awareness to be communicated directly without the connection of external experience and then all individuals in the population spontaneously adopt it." (Elaine Myers (1985) article in Strategies For Cultural Change (IC#9)Context Institute)

The story of the hundredth monkey effect was published in Lyall Watson's forward to Lawerence Blair's (1975) "Rhythms of Vision: The Changing Patterns of Belief. London: Croom Helm Ltd. ISBN 978-0-8052-3610-1. The account is that the unidentified scientists were conducting a study of macaque monkeys on the Japanese island of Koshima in 1952. These scientists observes that some of these monkeys learned to wash sweet potatoes, and gradually this new behaviour spread through the younger generation of monkeys - in the usual fashion, through observation and repetition. Watson then concluded that the researchers observed that once a critical number of the monkeys was reached e.g., the hundredth monkey, this previously learned behaviour instantly spread across the water to monkeys on nearby islands. (https://en.wikipedia.org/wiki/Hundredth_monkey_effect)

"I am forced to improvise the details, but as near as I can tell, this is what seems to have happened. In the Autumn of that year an unspecified number of monkeys on Koshima were washing sweet potatoes in the sea...Let us say, for argument's sake, that the number was ninety-nine and that at eleven o'clock on a Tuesday morning, one further convert was added to the fold in the usual way. But the addition of the hundredth monkey apparently carried the number across some soft of threshold, pushing it though a kind of critical mass, because by that evening almost everyone was doing it. Not only that, but the habit seems to have jumped natural barriers and to have appeared spontaneously, like glycerine crystals on sealed laboratory jars, in colonies on other islands and on the mainland in a troop at Takasakiyama." (Watson)

** What is so remarkable about this phenomenon is that so much of what we do is copied from those around us whose actions, behaviours and sometimes, morals are deemed to be worthy of being emulated. Their judgement and choices are in our eyes "good enough' to be chosen as our own. This is always the case when a new trend begins to gain popularity. We hardly ever subscribe to it just because it has arrived and is new. No. It is more often when someone whom we respect or admire is seen to be adopting this newness that we ourselves embrace and immerse. 

And this "effect" is what I have been told is just about to happen to Bend Fit Mend. I envisage this being due to the USP's (unique selling points) which are on offer as bespoke 1-2-1's and component classes coupled with quality, care, respect and attention. It excites me that clients are bringing partners, family members, friends and colleagues to come and share what they have enjoyed at the studio. "Something for everybody's body" is beginning to spread and land well.

Also, I am born in the Chinese year of the monkey which makes this all so much more meaningful for me : )

As always, please feel free to share, add to, comment. I warmly welcome your ideas, interpretations and fascinations of this incredible notion.